Nike Golf – I worked with the creative team to re-imagine, and streamline the online apparel shopping experience to better align with the brand. I crafted copy for Tiger Woods, Nike Premium, Tour Performance and Sport–men’s and women’s collections.
Frappuccino Summer Remix. I put my hat on backwards and pulled the very worst of my 80s garb out of storage to nail this demographic. I co-concepted with the creative team to develop the campaign and craft copy for a game changer of a site experience, plus all associated paid and social media. Summer RemixFind… Continue reading Starbucks Frappuccino
Annual Holiday / Christmas. These were big ones, often six months in the making. By the time the actual holiday arrived, you were lucky to feel anything even close to “good tidings”. The concept we created in my first three months at Blast was so well received by the client, it has become the holiday… Continue reading Starbucks Holiday
The ship sank. Her answer was a firm “no”. Your magnum opus was a catastrophe of bewildering proportion. Whether it be rough seas, infernal heartache, or an unbearable streak of miserable luck – what eventually, dependably, and yet inexplicably gets us through the roughest of life’s rough spots is a Glimmer of Hope.
Media and communication are changing at an unprecedented rate, and with it so is the familiar face of our society. Never before have we had so many opportunities to share and connect, nor has communication ever been so immediate. The multi-faceted impetus behind this massive change is having a dramatic influence on the way we… Continue reading Hello Conference
There is a revolution happening. Urbanism is not just being celebrated but embraced. It’s happening here, and all around the world. 24 is the catalyst for a vibrant, urban and sustainable community – a place we can live, work, shop, eat and play. The benefits are endless. Less traffic, less sprawl. More time, more life,… Continue reading 24
Life has its ups and downs. It can be both brutal and beautiful. You can hole yourself away to avoid life’s pain, but then the beauty seldom finds its way in. It’s only when you attempt to go where you cannot go,or do what you cannot do, that you achieve what you are truly capable… Continue reading Shot In The Dark
Pumpkin Spice Latte. The Pumpkin Spice Latte fan is a particularly nutty individual – providing a great opportunity to have some fun. Working with the creative team, we developed a Facebook campaign and paid media platform that went off the charts, and built anticipation around the seasonal release of Pumpkin Spice Latte to feverish heights.